The team you’ve never been able to justify hiring.
Most founder-led businesses outgrow what one person can hold in their head long before they can justify a CFO, a COO, or a real strategy team. So they run on instinct, in a market that punishes the guess.
Sentio is built for that gap.
THE REALITY
You’re already doing the work of an executive team. Without one.
Right now you’re the CEO, the CFO, the strategist, the operations lead, and the one watching the competition. Some of those roles you’re good at. Others you’re holding the wheel on because there’s no one else to hand it to.
The traditional fix is half a million dollars in payroll and six months of onboarding before any of those hires know your business well enough to be useful.
Or it’s Sentio. Same coverage. Working on your business tomorrow.
Sentio is what you’d build if you had the time and the budget. Without the time or the budget.
THE FOUNDATION
Built by an operator. Not a theorist.
Most business advice comes from people who have studied companies, not run them. Sentio is built the other way around — on real operating experience, put to work on your business instead of talked about.
That experience is built into a system that works your business every week. It interprets what it reads; every figure it reports is computed by tested code and traced to your own documents, never generated.
Sentio helps founders run their business better. That’s the whole job.
THE MODEL
A strategic partner who’s done it. A system that never sleeps.
Every Sentio engagement combines two things most firms can’t offer at the same time. Senior operating judgment from a partner who’s run companies like yours — and continuous analytical depth from a system that reads every document, transcript, and data point you share with Sentio, interpreting what it finds while every figure it reports is computed by tested code, never generated. The partner leads every conversation. The system runs in the background. You see the output — the kind of analytical depth most firms reserve for clients ten times your size, running for a business like yours every week.
01
Your Strategic Partner
A dedicated leader who knows your business. Interprets what the system finds. Makes sure every recommendation is grounded in where you actually are, not where a framework says you should be. Walks into every session prepared.
02
The System Behind It
A system analyzing your financials, decisions, and operations around the clock — interpreting what it reads, with every figure computed by tested code, not generated. Spotting patterns. Pressure-testing assumptions. Surfacing what matters before you have to ask.
03
Mission Control
A live dashboard built around your business. Tracks priorities. Surfaces what the system finds. Stays current because the analysis behind it never stops. Direct async access to your partner — one business day response, no ticketing system, no middleman.
THE PROOF
Before you believe any of this.
The math is computed, not generated.
Every financial figure in a Sentio deliverable is calculated by tested code and traced back to your source documents. The system interprets. It never calculates. If you’ve heard that AI makes things up — this is the part that answers it.
Every recommendation is reviewed by a person.
Nothing reaches you that hasn’t been read, challenged, and stood behind by the strategic partner leading your engagement.
Sentio was built on its own premise.
No outside firms hired. Everything delivered to a client has already been pressure-tested on this business first.
And if there’s nothing there, you’ll hear it.
The audit either earns its place or it doesn’t. Sentio has no interest in taking money for nothing.
THE PARTNER
Who you’re partnering with
Dustin Mixon — Founder, Sentio
Twenty-five years of operating leadership taught me how to find the leaks everyone’s been stepping over, read a P&L for what it’s actually telling you, and make hard calls with incomplete information.
I came up inside trucking and logistics — J.B. Hunt, PAM Transport, and then a VP seat at a national logistics and warehousing company running nine markets, a 750-truck fleet, and over a million square feet of warehouse. I’ve run a department like a small business: a P&L, a team, and the consequences of every decision landing on real people and their families.
Expenses and losses cut to half their prior three-year average. A major cost line held flat for five consecutive years while the business kept growing. M&A due diligence and integration, the contract process owned end to end, private-equity exits — the parts of a business where being wrong is expensive.
That’s the same work the audit does. Different company, same instinct.
I built Sentio to bring that to companies that were never big enough to hire it.
Sentio works with founder-led businesses anywhere in the country. The problem it solves — big decisions made without strategic support — isn’t regional, and it isn’t specific to trucking.
No decks. No buzzwords. Just a partner who’s been where you are.
GETTING STARTED
Start with an audit.
The AI Readiness Audit is the way most Sentio engagements begin. $750. Five business days from purchase to delivery. A 75-minute discovery call with your strategic partner, a structured review of six standard documents, and a written snapshot of where your business actually is — your operations, your financials, your team, your market, your blind spots, your opportunities.
After delivery: a strategy session walking through findings. If we’re a fit for ongoing work, the $750 credits toward your first month. If we’re not, you keep the audit and we part friends.
Three opportunities or your money back. The audit earns its place — or it doesn’t.
Your business, unlocked.
One conversation is all it takes to find out if Sentio is the right fit. No pitch. No pressure. Just a real discussion about where your business is and where it could go.